Isn’t it ironic how the day after we’re supposed to feel thankful for friends, family and everything we’re grateful to already have, so many Americans indulge in the most gluttonous activity? Every year people get severely injured and trampled during the ritual of Black Friday.

Our culture teaches us that the best possible end-goal to have in life is to be rich and acquire the most stuff. No matter how much we have, we always want the newest technology, another pair of shoes — whatever the trendiest new item is. Material possessions are a sign of high social status. Materialism is ingrained into American society, and Black Friday is a side effect. It turns people into monsters who believe that it’s worth trampling someone over a sale.

I’m not saying I’m the least materialistic person in the world — I actually love collecting posters and knick-knacks for my room. But the things I collect almost always are meaningful and important to me — souvenirs from a trip or posters of my favorite artists. The spirit of Black Friday isn’t really about buying meaningful, quality items, it’s about getting tons of things just because they’re at a reduced price. Sales can make us feel like we’re missing a once in a lifetime opportunity to buy stuff we might not have even been inclined to buy if it wasn’t Black Friday. 

Instead of hitting the mall this Friday, enjoy some time with friends and family, or spend time outside going on a walk. Don’t lose sight of what’s really important just for a couple sales.